Prism Skylabs announced today a software integration with Google+, YouTube and Picasa to further change how businesses use video to engage consumers more effectively and to drive smarter business. The integration is being showcased at the Google Village at the SXSW Interactive Festival, taking place March 9-13 in Austin, Texas.
Consumers increasingly expect the same ease and access they have offline in the online world, and businesses are trying to convert online browsing into offline purchasing. With the integration to a number of Google's products, Prism Skylabs now allows users to easily share real-time views of their business to their Google+ page and YouTube channel, as well as images on Picasa, creating new channels for businesses to effectively engage with their audiences and for consumers to get a more immersive online experience than ever before.
Additionally, Prism Skylabs now allows users to monitor Google+ check-ins at their businesses, in addition to the various other social media platforms the company already supports. This increases valuable insight into how consumers interact with a brand across different channels and helps businesses move toward a more composite view of what's happening with their customers at any given time -- whether it's online or offline in a brick and mortar setting.
Prism Skylabs is showcasing its integration with Google+, YouTube and Picasa for the first time at the Google Village at the SXSW Interactive Festival. The company's cloud-based technology is integrated into video networks at three different locations in the Google Village: Bar 96, Lustre Pearl and Icenhauer's. SXSW attendees are able to check out Prism's real-time views by checking out the monitor at Bar 96 that is highlighting activity across all three venues.
"The excitement around SXSW is being fueled by innovations in local, mobile and social media technologies -- and Prism Skylabs is at the intersection of all of that," said Steve Russell, founder and CEO, Prism Skylabs. "Our integration with Google shows our commitment to bringing an entirely new medium of experiencing, sharing and understanding of what's going on, where and when, to the benefit of both businesses and consumers -- and the Google Village at SXSW is the perfect venue to show it off for the first time."