
Enthusiastic early adopters love being on the cutting-edge of new technology trends. And Privates is a tech trend unlike any other.
A joint venture between In Hard Focus and Betabrand, a San Francisco-based clothing innovator, Privates is a line of privacy-enhanced travel clothing that protects your privacy from the Transportation Security Administration's advanced imaging technology.
Privates boxers and T-shirts are ideal for any modest traveler -- and for those citizens who are simply fed up with TSA's "choices" between the virtual strip search and the enhanced pat-down. Because for many travelers, it's the principle of the thing. And Privates is the ideal way to show TSA exactly how you feel.
“People are afraid of airport scanners for good reason,” said Steve Russell, security and privacy expert and the designer of Privates. “Who wants TSA employees looking at, and possibly keeping records or scans of, your naked body, like what happened recently at a Florida federal courthouse? But ‘opting out’ is even worse. Enhanced pat downs are uncomfortable, awkward and can border on molestation.”
Privates clothing is treated with a specialized mix of metallic inks and other materials, and printed with a unique “interference” pattern. The result blocks airport body scanners but will not trigger a metal detector or prompt an enhanced pat-down by TSA operators.
“The secret is in the optimized application of scanner-blocking materials,” Russell explained. “While the pattern and materials are more than enough to obscure and protect your ‘privates’ from prying eyes, they won’t show up with the intensity or structure of a hidden object—something that would get a traveler pulled out of line.”
Intrepid passengers can join the Privates Alpha Group to become one of 50 test-pilots. They’ll receive a special prototype pair of Privates Underwear to test-pilot, plus two pairs of production underwear when Privates takes flight. Best of all, they’ll get the fame and satisfaction that comes with test-piloting an important product into existence. Privates will be available generally in early 2011.
Here's your chance to be at the forefront of an amazing technology and security trend. Sign up now to become a Privates Test-Pilot on the Betabrand website!