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Entries in prism skylabs (11)


Prism Skylabs Marries Loss Prevention, Customer Analytics

The line between security and customer analytics is becoming more and more blurry. And, according to an article on NRF's website,, retailers are beginning to realize that for them, the two can be one in the same.

Case in point: Brown Shoe Co., which has partnered with Prism Skylabs to gain cutting-edge loss prevention technology and priceless customer analytics data for its Famous Footwear and Naturalizer stores.

The system combines next-generation video surveillance with detailed customer analysis, enabling stores to track the path that customers take through their stores, what merchandise they’ve touched, where and for how long.

“We can hire marketing companies that do this by sitting outside the store and observing. They count customers, look at linger time and where customers are going,” [vice president of asset and revenue management Jon] Grander says. “With Prism, we not only do this in real time but over an extended period of time. We can also watch thousands of customers across different platforms and gather some very interesting information to improve our store designs, promotions and what our sales associates are doing.”

As budget-conscious companies seek for ways to do more with less, technology like Prism Skylabs only makes sense. We expect to see more security-marketing convergence like this in the coming years.


Prism Skylabs' Website Makeover

We couldn't help but plug our friends' Prism Skylabs one more time as this holiday week gets rolling. They just launched a shiny new website that shows off their incredible capabilities even more. Check it out here!



Video Surveillance Analysis Startup Prism Skylabs Raises $7.5M in Funding

A big congratulations to our innovative friends over at Prism SkyLabs, which provides a cloud-based service that aims to better connect businesses with their customers. They just raised $7.5 million in Series A funding round led by new investors Triangle Peak Partners and Pacific Partners, and joined by Andreessen Horowitz, IDG Ventures, Anthem Venture Partners, Eagle, MkII Ventures, SeriesG and Data Collective.

Security industry veteran Steve Russell helped co-found Prism in 2011, intent on helping business owners make use of the hours upon hours of video surveillance footage that usually goes unused. How do they do that? Through a cloud service that leverages data from those existing video surveillance cameras to better understand every aspect of the business, from customer behaviors, social media impacts and marketing successes to consumer traffic patterns.

The startup previously had raised $1.5 million from the SV Angel, Yuri Milner, Eric Schmidt, Aaron Patzer, Brad Garlinghouse, CrunchFund and others.

“Prism Skylabs is exactly what brick-and-mortar retailers have been looking for,” Pacific Partners Co-Founder Gordon Rubenstein told TechCrunch. “It’s a simple and scalable way to understand product lift and customer movement across thousands of sites, and to gain immediate, mobile access to views of any shelf, display or store.”

For more info on Prism, check out the video or visit their website here.


Prism Skylabs Brings Traditional Camera Technology Back to the Future

Much like in fashion and music, everything old in technology is new again. Well, sort of.


A growing trend has emerged as business owners struggle to use their traditional camera surveillance technology in increasingly innovative (and useful) ways. More and more end users are combining their existing camera infrastructure with new cutting-edge cloud technology to create an entirely new tool. In the end, this allows for increased customer understanding and lets them maximize ROI to grow their business. 


Prism Skylabs, a San Francisco-based startup, is leading the charge. The company is transforming traditional security systems from loss prevention cost centers, into multipurpose, revenue-generating machines that the whole organization can use.


Prism uniquely provides businesses visually stunning and data-rich views of any shelf, display, room, or store—in real time—by transforming existing video infrastructure into a powerful visual, analytics and security tool. Their software automatically detects existing video infrastructure and seamlessly connects it with the cloud. From there, Prism uses cutting-edge computational photography techniques and advanced computer vision technology to enhance the typically washed-out video. Within minutes, that gives customers 24/7 mobile access to any place in their business; long-term, secure, redundant cloud storage; next-level customer analytics; and, best of all, immediate answers to what happened in their business, without having to watch hours of video


Even businesses with years-old analog cameras can benefit from this advanced software. And now, Prism has announced an integration with Milestone Systems and compatibility with Mac, Linux and Windows. Prism made the announcements during ASIS International's 2013 conference, which was held Sept. 10-13 in Philadelphia.


These integrations, along with a previous 3VR integration, mean that any business with a computer and networked security cameras can now request an invitation to download the Prism software. From there, they can start viewing their stores from their mobile phone or tablet, generate customer activity heatmaps and begin storing images indefinitely in the cloud. 


The implications of this are quite significant for businesses with existing video systems needing an update, as well as for businesses that are in need of ROI from hefty security and surveillance investments.


“Historically, setting marketing and merchandising strategy for a retail organization with many locations has been incredibly difficult, in particular because so few metrics are available to help guide decisions,” said Steve Russell, CEO of Prism Skylabs. “Our mission is to change that. We’re delivering never-before available, real-time data about the impact of your marketing programs and using a resource you already have—security cameras—to do it.”


Without purchasing any additional hardware, businesses simply download the Prism software, which automatically detects the cameras in the network. Once downloaded, business owners, store managers or employees are able to gain access to key marketing, merchandising and operational insights within their business, including customer traffic patterns, product life, dwell time, staff optimization, crowd counts, product display audits and more.


Businesses can also test multiple sites across an enterprise using a simple interface. Then, they can share their conclusions or visual images throughout the organization. And the best part? This can all be done remotely from a laptop, smartphone or tablet. 


Ready to bring your business up to speed? Get Prism's software today: For more information on the Milestone partnership and OS integrations, click here.




Use 3VR? Get Early Access to Prism Skylabs!

What if you had real-time visibility into any shelf, room, or store in your business—all from your phone? Or the ability to securely store video footage on the cloud—for months or even years?

Thanks to Prism Skylabs' recent partnership with 3VR, hundreds of business will have access to Prism’s revolutionary services. As the leading video intelligence company that enables organizations to search, mine and leverage video to bolster security, and mitigate fraud, 3VR’s partnership with Prism Skylabs couldn’t be more fitting.

With the addition of the Prism Skylabs plug-in, 3VR customers can access their business in real time—from any device, on any network, at any location.  And by downloading the plug-in, 3VR customers open up a world of powerful, real-time customer information to employees throughout their company, unlocking once-hidden data not only for security professionals, but for their colleagues in marketing, merchandising and operations.

Prism will be holding a webinar on July 16 to further explain the platform integration. 3VR customers and integrators can sign up here for a 30-minute session on how to use and install new, cutting-edge services such as mobile access, long-term storage, and visual customer analytics.