A Natural Fit: Prism Skylabs Integrates With Video Intelligence Leader 3VR

Some things are just born to go together. For example, today, Prism Skylabs announced a new integration with 3VR’s Video Intelligence Platform, which will let 3VR customers engage with their consumers more effectively and drive smarter business decisions using Prism’s cloud-based service.

“Customers are increasingly demanding a greater return on investment and ensuring that their security platforms can be leveraged to provide benefits across the entire business, including merchandising, operations and customer service,” said Joe Boissy, chief marketing officer of 3VR. “Partnering with Prism Skylabs allows our customers to rapidly deploy a cutting-edge application that provides incremental value in a way that is easy for integrators to configure and support.”

The 3VR integration is super simple: a single plug-in includes Prism Skylabs’ video processing engine and can be easily integrated into any 3VR installation, automatically connecting 3VR’s VIP to Prism Skylabs’ cloud-based service. Business owners and loss prevention personnel, for example, can now benefit from quick remote and mobile access to visuals and reports that are stored indefinitely in the cloud. They can also share these visual insights with coworkers and customers via email, the business’ website and social channels such as Google+, YouTube, Facebook, Yelp and Twitter.

Prism also correlates video data with social media activity to show a business how consumers interact with their brand across different channels, which gives them a more composite view of what’s happening online and offline at any given time.

“Since the beginning, 3VR has pushed the boundaries of what’s possible in video intelligence and how their customers use their technology to move surveillance from a cost creator to a revenue driver,” said Steve Russell, CEO and founder of Prism Skylabs. “Our integration simply builds on that momentum. 3VR’s customers now have the freedom to access their systems from anywhere — and from any device — and get even more understanding into what’s happening in their venue at any given time, significantly increasing operational efficiencies and revenue opportunities.”

Want to know more? Visit Prism Skylabs or 3VR online, or stop by 3VR’s booth (#22055) at this year’s ISC West conference in Las Vegas, March 28-30.

Prism Skylabs Showcases Integration With Google+, YouTube and Picasa at SXSW

Prism Skylabs announced today a software integration with Google+, YouTube and Picasa to further change how businesses use video to engage consumers more effectively and to drive smarter business. The integration is being showcased at the Google Village at the SXSW Interactive Festival, taking place March 9-13 in Austin, Texas.

Consumers increasingly expect the same ease and access they have offline in the online world, and businesses are trying to convert online browsing into offline purchasing. With the integration to a number of Google's products, Prism Skylabs now allows users to easily share real-time views of their business to their Google+ page and YouTube channel, as well as images on Picasa, creating new channels for businesses to effectively engage with their audiences and for consumers to get a more immersive online experience than ever before.

Additionally, Prism Skylabs now allows users to monitor Google+ check-ins at their businesses, in addition to the various other social media platforms the company already supports. This increases valuable insight into how consumers interact with a brand across different channels and helps businesses move toward a more composite view of what's happening with their customers at any given time -- whether it's online or offline in a brick and mortar setting.

Prism Skylabs is showcasing its integration with Google+, YouTube and Picasa for the first time at the Google Village at the SXSW Interactive Festival. The company's cloud-based technology is integrated into video networks at three different locations in the Google Village: Bar 96, Lustre Pearl and Icenhauer's. SXSW attendees are able to check out Prism's real-time views by checking out the monitor at Bar 96 that is highlighting activity across all three venues.

"The excitement around SXSW is being fueled by innovations in local, mobile and social media technologies -- and Prism Skylabs is at the intersection of all of that," said Steve Russell, founder and CEO, Prism Skylabs. "Our integration with Google shows our commitment to bringing an entirely new medium of experiencing, sharing and understanding of what's going on, where and when, to the benefit of both businesses and consumers -- and the Google Village at SXSW is the perfect venue to show it off for the first time."

Prism Skylabs Changing the Way We Think About Surveillance Video

Word is spreading. Check out the MIT Technology Review's article on Prism Skylabs' innovative new uses for surveillance video.

Prism Skylabs Featured on Brian Lehrer TV!

Steve Russell from Prism Skylabs from Brian Lehrer Live on Vimeo.

Check out In Hard Focus' own Steve Russell being interviewed by Brian Lehrer for CUNY-TV about his amazing new venture, Prism Skylabs!

Prism Skylabs Gives Customers a Real-time View Inside Businesses

Prism Skylabs wants to help you understand and explore the places that you care about in entirely new ways. And they're going to make you rethink surveillance video forever.

The much-anticipated start-up, the latest brainchild of InHardFocus' Steve Russell and fellow entrepreneur Ron Palmeri, officially launched yesterday at TechCrunch's Disrupt San Francisco 2011.

Prism is a cloud-based service that enables companies to "see, understand and share their real-world places in ways that are beautiful, informative and, perhaps most importantly, protect their customers' privacy," Russell explains.

How do they achieve that? By making use of the billions of dollars worth of camera infrastructure that businesses own, and converting all the resulting video "noise" into "beautiful photo-like images," as Russell says, then taking the resulting video to the cloud and summarizing it into usable bits of information. The images can then be automatically pushed out to a company's Facebook, Twitter or Yelp page, giving customers a real-time view of the place.

The resulting online and publicly-available "storyboards" will help businesses find new revenue streams, engage their customers in exciting ways, analyze customer traffic patterns, track the success of social media campaigns and sales, interact with a broader audience and more.

But don't worry: Each customer's privacy is carefully protected using Prism's unique approach. They create "privacy-conscious silhouettes" that will give viewers a sense of what's going on without revealing someone's identity.

For more details, check out the write-up in Security Products.

Check out the video for a fascinating explanation and demo.