"Star Wars" creator and original Jedi George Lucas has filed a $5 million trademark lawsuit against a company that is marketing a technology that allows users to control computer applications directly with their minds.
The defendant is Jedi Mind Inc., which is creating a wireless headset that detects both conscious and non-conscious brainwaves and enables users to play games or run software applications with thoughts alone.
According to MSNBC.com, Lucas’ production company, LucasFilm, holds trademarks on Jedi Knight, Jedi Power Battles and Jedi Training Academy, but not directly on Jedi Mind and other affiliated marks. Nevertheless, it claims dominion over "all characteristics associated with the Jedi knights not memorialized in a registered trademark ... (including) Jedi robes, the lightsaber weapon, the power to levitate objects, a telepathic oneness with other Jedi and the universe, and the ability to shoot energy beams called 'Force Lightning' from the fingertips."
So, pretty much everything.
LucasFilm sent two cease-and-desist letters to Jedi Mind last year. The studio says the alleged trademark infringement will cause confusion in the marketplace and harm its business and reputation. LucasFilm is seeking injunctive relief and recovery of damages estimated at no less than $5 million.