Menswear tries Augmented Reality on for size: Luxury Daily and others are covering the latest industry to get on-board Augmented Reality-based marketing, menswear. British designer Dunhill is rolling out an AR campaign using the Aurasma Lite app, which consumers could use to transtate print advertisements into interactive videos of distinguished, obviously well-dressed men. See video above for a demo.
Cell phone tracking for the right reasons: We’ve covered recent developments with ‘locationgate,’ where companies such as Microsoft, Apple and Google have been caught collecting Wi-Fi and smartphone users’ locations for less than transparent purposes. While certainly the legality of these actions are in question, there are situations where mining location data can actually save lives. As Fast Company describes in a recent article, researcher Linus Bengtsson and his colleagues at Sweden’s Karlinska Intitutet and Columbia University have found a way to capture and translate cell phone activity in order to predict movement of people after disasters. Imagine how useful this could be in applying aid, resources and people after earthquakes, wars or disease outbreaks.
Your favorite photo sharing app hits 200 million photos: Instagram, the company that’s putting warm and fuzzy filters on your memories, has seen explosive growth since it launched 10 months ago. We’re excited to see where this company goes, which as TechCrunch points out, should be on the Android platform for starters. In other news, Gizmodo features Instamap, an app for the iPad that allows people to browse Instagram photos with nifty (and stalkerish) location tagging and search features.