Augmented Reality + Gesture Recognition = Winning: Aurasma, an Augmented Reality app we’ve mentioned before, has quietly been rolling out a new technology that allows people to manipulate virtual images viewed through the app. While many Augmented Reality companies are working to create increasingly complex advertisements and prompts, build out their AR library of real world objects, or add game components, Aurasma is taking a step further by incorporating another layer of interaction that can bring a Kinect-like experience for users. See the video above, posted by Wired. We love the virtual soccer game.
Immersive Labs makes like ‘Minority Report’ with facial recognition ad technology: TechCrunch reports that a new startup and alumnus of New York TechStars’ recent class, Immersive Labs, is getting seed funding to pursuit their vision of using facial recognition to tailor digital signage and advertising displays. The technology currently identifies and selects advertisements based on factors such as gender, age, distance and time spent viewing ads, many factors found valuable to online and mobile advertisements. With some positive (yet vague) initial feedback on viewer attention, Immersive Labs hopes to push into markets this fall.
Augmented Reality app reveals layers of past history: People behind the project ‘What Was Here’ have created an iOS app that draws from online research to reveal the past around you. The project website collects, tags and catalogs photos –from grandma’s trip photos to your most recent mobile uploads – which you can then view in Augmented Reality via the app. As Engadget reports, the project needs contributors, so feel free to upload those dusty prints from the attic.