The View From Above: In Hard Focus Round-up (August 17th, 2011)

Cadbury Augmented Reality Campaign: Blippar, a company that offers a image-recognition and Augmented Reality platform, is launching a new campaign with Cadbury to celebrate its launch, according to The Next Web. Smartphone users need only to download the app and wave it in front of a Cadbury chocolate bar to activate a game called Qwak Smack. Beyond this campaign, Blippar can also be used to access content from other 'blipps' or objects, as the company is building out addition content and brand engagement campaigns. See the video above to see the Cadbury campaign in action.

Apple in trouble with the (South Korean) law: Apple's already been called out in the US legal system for tracking individual smartphone data, but it's in South Korea where results are being seen. Forbes reports that Apple has been order to pay a fine for illegal tracking movements, with more class actions suits that may mean millions of dollars for Apple. Not a big deal for a billion dollar company, unless you think about how many other countries might follow suit.

Google launches Photosharing App, Photovine: Google is pulling out all stops on its pursuit to become a social company, launching today a photosharing app that is, according to Engadget, "remarkably similar" to Piictu. With the tagline "plant a photo, watch it grow," Photovine is deeply integrated with Google services, Facebook, Twitter and more and allows users to create, view and share "vines,"or folders, of photos among friends and strangers alike. Interested to get my hands on a beta and see if it's worth the hype.