Hold tight, fans of hard-copy magazines and newspapers. Augmented reality could save the industry yet.
Blippar, a mobile image-recognition and interactive mobile platform for publishers, brands and advertisers, announced the launch of Blippbuilder this week at the 39th FIPP World Magazine Congress. The self-service, augmented reality creation platform for publishers will enable the instantaneous conversion of any editorial material -- images or articles -- into interactive digital experiences. It will also add a new dimension of engagement to paid advertising, creating a more robust revenue stream and providing added value to readers.
Blippbuilder's simple drag-and-drop interface, powered by Blippar's industry leading technology, will allow publishers to bring their magazines and newspapers to life in three simple steps -- just upload an image, activate the content and publish. The launch of this tool will offer readers "blippable" experiences from cover to cover by complementing the existing campaigns that Blippar has created for brands and retailers that advertise in print publications.
As publishers and media owners continue to explore new ways to innovate in an increasingly digital age, Blippbuilder allows for the seamless integration of the physical and digital worlds by adding compelling, interactive digital content on top of static images and text. Of course, Blippbuilder also gives publishers access to an analytical dashboard with data designed to easily track and measure the success of each editorial and advertising campaign.
Blippbuilder's features include:
- Peel-away functionality for off-the-page interactive experiences
- Virtual photobooth -- ie. in-app image capturing and photo sharing fun
- Social media integration across all major social networks
- M-commerce optimization -- ie. blipp-to-buy solutions
- Real time polling and voting
- Data capturing and other subscription recruitment campaigns.
"Since publishers know their readers better than anyone else, we believe it is important to place Blippbuilder directly in their hands," said Ambarish Mitra, CEO and Co-Founder of Blippar. "The addition of augmented reality to the print media landscape is a natural evolution of the industry. We're proud to play a founding role in merging the print and digital worlds to create a sustainable option for publishers worldwide."
To use Blippar, readers simply download the Blippar app on their iOS, Android or BlackBerry devices, open the app then hold their device over the blippable image on the print page to bring the page to life and unlock exclusive content.
Publishers who are interested in access to Blippbuilder can sign up at www.blippar.com/blippbuilder.