Smile, shoppers. You're on candid camera equipped with facial recognition software.
Retail stores that are vulnerable to shoplifting criminal activity are about to get a new ally. FaceFirst, a facial recognition software system, recently partnered with a nationally renowned Fortune 500 company to deploy hundreds of cameras in store entrances across the nation in order to curb shoplifting incidences and other criminal activity in the retail market.
FaceFirst's national deployment is the retail industry's largest retail deployment of facial recognition, and the software company anticipates securing additional retailers in the future. The company claims its advanced facial recognition technology will boost customer loyalty by providing shoppers with a peace of mind knowing their shopping experience can be enjoyed without the threat of criminal activity.
The FaceFirst facial recognition system spots known perpetrators entering store locations so retailers can stop criminal activity before they cost the retailer money. The software allows retailers to receive descriptive alerts when pre-identified shoplifters walk through any door at any store across multiple locations and receive alerts when litigious individuals enter store locations.
FaceFirst is just the latest in a string of retail-oriented facial recognition applications. NEC just announced its NeoFace software, which recognizes returning customers and tracks their preferences to provide better customer service. Both FaceFirst and NeoFace are designed to be easily installed and fairly affordable, so retailers of all sizes can take advantage of the technology. As prices on this type of software continue to fall, shoppers should expect facial recognition to become increasingly popular in the retail world.