Face-Recognizing Ad Plays Only for Women

Plan UK, a non-profit organization that helps children in third-world countries, has developed an interesting face-recognizing ad that customizes its message based on the viewer's sex. 

The group’s “Because I’m a Girl” campaign is meant to encourage people to find out more about Plan UK, which sponsors girls in developing countries to help them receive a proper education. Men won’t be able to see the full ad, to give them “a glimpse of what it’s like to have basic choices taken away.” Meanwhile, women will see a full 40-second video.

"We're aiming to raise awareness of the millions of girls around the world who are denied choices on the basis of their sex," said Naomi Williams, a campaign manager at Plan UK.

As facial recognition technology becomes more popular in the marketing world, don't be surprised to see this kind of customized advertising really taking off.

Comments

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Great Invention I hope it will be able to help a lot of females in 3rd world countries.