"Doing more with less" is a common adage during tough economic times. And it even applies to advanced technology.
Imagine if something as fundamental as surveillance cameras at a bank could begin to do so much more: improve the customer experience, build brand loyalty and polish customer service and support. With the right technology, it's possible.
In fact, bank customers in a recent poll said being recognized by bank employees builds their loyalty to that company. And they don't mind if bank employees use advanced technologies to identify them.
According to the poll conducted by Zogby463 and released by 3VR, 69 percent of respondents said that their customer loyalty is positively affected by tellers recognizing them by name when they walked into a bank. In addition, consumers support the use of advanced technologies to deliver better customer service as 78 percent of those surveyed said that they are comfortable with financial institutions using cameras in their branches to better serve their customers.
It's clear that name recognition by bank tellers is an easy way for banks to bolster their relationships with customers. What's more, the poll found that customer service at one bank branch location directly affects the opinion of the entire financial institution for more than 76 percent of bank customers.
“Our polling highlights how customer service drives customer loyalty. Increasingly, video intelligence technologies are allowing financial institutions to creatively leverage their existing video surveillance investments beyond just security,” said Al Shipp, CEO of 3VR. “The ability for banks to use video to recognize customers by name, reward the most valuable customers, meet suspicious activity report compliance requirements and curb fraud, is quickly up-leveling the role of video in the IT ecosystem from a cost center to a revenue generator.”