Prism Skylabs Gives Customers a Real-time View Inside Businesses

Prism Skylabs wants to help you understand and explore the places that you care about in entirely new ways. And they're going to make you rethink surveillance video forever.

The much-anticipated start-up, the latest brainchild of InHardFocus' Steve Russell and fellow entrepreneur Ron Palmeri, officially launched yesterday at TechCrunch's Disrupt San Francisco 2011.

Prism is a cloud-based service that enables companies to "see, understand and share their real-world places in ways that are beautiful, informative and, perhaps most importantly, protect their customers' privacy," Russell explains.

How do they achieve that? By making use of the billions of dollars worth of camera infrastructure that businesses own, and converting all the resulting video "noise" into "beautiful photo-like images," as Russell says, then taking the resulting video to the cloud and summarizing it into usable bits of information. The images can then be automatically pushed out to a company's Facebook, Twitter or Yelp page, giving customers a real-time view of the place.

The resulting online and publicly-available "storyboards" will help businesses find new revenue streams, engage their customers in exciting ways, analyze customer traffic patterns, track the success of social media campaigns and sales, interact with a broader audience and more.

But don't worry: Each customer's privacy is carefully protected using Prism's unique approach. They create "privacy-conscious silhouettes" that will give viewers a sense of what's going on without revealing someone's identity.

For more details, check out the write-up in Security Products.

Check out the video for a fascinating explanation and demo.

Comments

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