Pizza Hut Delivers AR for its iPhone App

Pizza Hut is delivering more than just pizza, breadsticks and the ever-famous Cheesy Bites these days. Today they announced they've now added AR capabilities to their existing iPhone application. 

According to the press release, "People hold up their iPhones, the camera opens and the screen shows not only what is in front of the user, but small tabs highlighting the direction and distance of Pizza Hut locations nearby."

We could definitely see this type of AR feature catching on across a number of food service chains, not just Pizza Hut. Not only is it a nifty tool for consumers to always know the closest location (and direction) of their favorite chain (and save their topping preferences in another tab of the application), but also a way for restaurants to engage with frequent customers and ensure they're eating their product – and not their competitor's.