Talk about a PSA. This new app will make those old “Buckle Up for Safety” ads seem like child’s play.
Developers in Moscow have built a new safety campaign around an interesting smartphone app. In an effort to improve road safety, they’ve created a tool that uses location-aware and augmented reality technology to recreate car accidents. That way, users can view what has happened in a given area before they drive through it.
Along with the augment reality view, the app will include photos, videos and full details about how the accident happened.
It’s a compelling use of location-aware and augmented reality tech. But will people learn from it, or simply gawk at the gory details?