As we all know, consumers often fall victim to advertising overload. But Mark Zuckerberg is hard at work discovering new ways to cure ad fatigue--and reach out to customers like never before.
Today, White Square Media, LLC. launched "ME," a new patent-pending On Demand interactive video service on Facebook.
Want to buy a pair of shoes Kim Kardashian is wearing in a video? Just click on them! Watching the "Hold It Against Me" video by Britney Spears posted on Jive Records' fan page, and want to know who made Britney's custom jewelry? Just click on it. Any object in streamed video can now be made interactive with ME.
Consumers can now watch streamed video without annoying pre-rolls, commercial spots, or overlays. When the viewer wants to interact with an object in the video just simply click the ME button.
Facebook brands now have the opportunity to convert social media traffic to direct sales without ruining the Facebook experience. Simply register for a free trial account or commercial account on whitesquaremedia.me, upload the flash video, use ME to make it interactive, and then embed it on the brand page or post it to a Facebook wall.
"We're the game changer that many have been waiting for and literally we stepped in the ring between Facebook vs. Google +. It's an exciting and a very bold move!" said Andrew Incorvia, White Square Media's CEO.
"Consumers and advertisers are so tired of the current video advertising machine that's being forced upon them, and social media advertisers grow weary of costly low-quality traffic," Incorvia said. "Consumers aren't buying goods or services through social media. Yet consumers spend hours searching the Internet for something they saw on video. Those days of fruitless searches are gone."
ME can be used anywhere as demonstrated in this interactive press release. Currently ME is offered as a free service for content owners and trial Facebook business users.
White Square Media is a tech start-up, entirely self-funded, and offers a service that gives consumers an "it's about f'n time" feeling. Once you play with ME, you'll never want to go back to non-interactive video.
For more information about the ME service, click here.