Mark Zuckerberg has even more to worry about now.
On Friday, the Electronic Privacy Information Center (EPIC) joined with the Center for Digital Democracy, Consumer Watchdog and the Privacy Rights Clearinghouse in filing a formal complaint to the Federal Trade Commission on the legality of Facebook's new facial recognition software.
The "unfair and deceptive" software examines newly uploaded photos and compares them to other photos in which you or your friends are tagged in order to make tagging suggestions. EPIC contends that "users could not reasonably have known that Facebook would use their photos to build a biometric database in order to implement a facial recognition technology under the control of Facebook."
The privacy organizations are hoping to put a halt to the Facebook facial rec, pending an FTC investigation. Or, at the least, make the software available on an opt-in basis.
In the meantime, drunken Facebook photo posters beware!